Born of two words- EFFICIENCY and VIKAS
(sanskrit for progress and development)
Effikas Consulting
OPTIMIZEs BRAND POTENTIAL
by striving to enhance the efficiency of brands by providing measurable strategic and tactical guidance by interlinking all stakeholders to identify opportunities and maximize potential
OUR OFFERINGS
Brand Strategy
Proficient in creating an actionable long-term plan that is fully guided by market research analysis to achieve specific goals that are directly connected to consumer needs, emotions and competitive environment
Brand Vision
Recognizing and transferring the brand vision to how the business wants to be perceived by customers is a challenge that requires experience and expertise.
Our goal is to provide you a brand vision that provides an edge in a dynamically competitive market.
Analytics and Implementation
Execution of an agreed upon strategy is most critical part to the success of any brand
Analyzing data and turning it into actionable insights is the key for identifying opportunities and optimize the potential
Training
The success of any brand ultimately depends on the internal training that is given to the team
We at Effikas believe training is the cornerstone for the successful implementation of the strategy and continued success for any brand
WHO ARE WE?
Prem Kumar
Founder/Consultant
A visionary leader with over 30 years of executive experience in life sciences and healthcare. With a keen focus on small to medium-sized enterprises, Prem possesses a remarkable professional track record of developing and executing strategic visions with precision. From sales and training to marketing, his expertise extends across diverse stakeholders, ensuring executional excellence at every level. Prem’s leadership skills and astute management style have consistently driven optimal growth for enterprises, unlocking their true potential. With an unrivaled commitment to success, he offers invaluable insights and a deep understanding of the everchanging market dynamics.
