Born of two words- EFFICIENCY and VIKAS
(sanskrit for progress and development)
Effikas Consulting
OPTIMIZEs BRAND POTENTIAL
by striving to enhance the efficiency of brands by providing measurable strategic and tactical guidance by interlinking all stakeholders to identify opportunities and maximize potential
OUR OFFERINGS
Brand Strategy
Proficient in creating an actionable long-term plan that is fully guided by market research analysis to achieve specific goals that are directly connected to consumer needs, emotions and competitive environment
Brand Design
Recognizing the business wants and transferring the design to how the business wants to be perceived by customers is a challenge that requires experience and expertise
Our goal is to provide you a brand design that provides an edge in an increasingly competitive market
Digital Marketing
Supplementing brand with digital marketing resources such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, social media marketing, social media optimization, e-mail direct marketing. Our primary focus at Effikas is to ensure success by creating a strategy that aligns with the brand needs
Analytics and Implementation
Execution of an agreed upon strategy is most critical part to the success of any brand
Analyzing data and turning it into actionable insights is the key for identifying opportunities and optimize the potential
Training
The success of any brand ultimately depends on the internal training that is given to the team
We at Effikas believe training is the cornerstone for the successful implementation of the strategy and continued success for any brand
THE MODEL
Effikas has established a unique consultative model. Purely based on the brand needs, our team will be able to assemble the best talent to ensure progress. This unique model gives us the option of competing for individual assignments as well as an Agency of Record (AOR), allowing us to maximize both the human as well as financial resources.
Project to Project
Agency of Record (AOR)
Brand Strategy
Brand
Design
Digital Marketing
Training
Analytics and Implementation
ABOUT US
Our mission is to collaborate with all the stakeholders, enabling our clients to achieve their strategic goals while conserving operational and financial resources. With over 30 years of industry experience, we are devoted to creating and delivering impactful and transformational solutions to our clients
WHO ARE WE?
Prem Kumar
Founder/Consultant
an accomplished professional with more than 30 years of executive experience across the pharmaceutical and healthcare industries. His expertise spans sales, training, and marketing across oncology, hematology, urology, cardiology and medical device markets. His leadership and astute management have helped brands flourish and his commitment to excellence is unrivaled
