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Born of two words- EFFICIENCY and VIKAS

(sanskrit for progress and development)

Effikas Consulting


by striving to enhance the efficiency of brands by providing measurable strategic and tactical guidance by interlinking all stakeholders to identify opportunities and maximize potential


Brand Strategy


Proficient in creating an actionable long-term plan that is fully guided by market research analysis to achieve specific goals that are directly connected to consumer needs, emotions and competitive environment

Brand Design


Recognizing the business wants and transferring the design to how the business wants to be perceived by customers is a challenge that requires experience and expertise


Our goal is to provide you a brand design that provides an edge in an increasingly competitive market


Digital Marketing


Supplementing brand with digital marketing resources such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, social media marketing, social media optimization, e-mail direct marketing. Our primary focus at Effikas is to ensure success by creating a strategy that aligns with the brand needs 

Analytics and Implementation


Execution of an agreed upon strategy is most critical part to the success of any brand


 Analyzing data and turning it into actionable insights is the key for identifying opportunities and optimize the potential 



The success of any brand ultimately depends on the internal training that is given to the team

We at Effikas believe training is the cornerstone for the successful implementation of the strategy and continued success for any brand

Our Offerings


Effikas has established a unique consultative model. Purely based on the brand needs, our team will be able to assemble the best talent to ensure progress.  This unique model gives us the option of competing for individual assignments as well as an Agency of Record (AOR), allowing us to maximize both the human as well as financial resources.  

Project to Project

Agency of Record (AOR)

Brand Strategy



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Digital Marketing


Analytics and Implementation

The Model


Our mission is to collaborate with all the stakeholders, enabling our clients to achieve their strategic goals while conserving operational and financial resources. With over 30 years of industry experience, we are devoted to creating and delivering impactful and transformational solutions to our clients

About Us



Prem Kumar


an accomplished professional with more than 30 years of executive experience across the pharmaceutical and healthcare industries. His expertise spans sales, training, and marketing across oncology, hematology, urology, cardiology and medical device markets. His leadership and astute management have helped brands flourish and his commitment to excellence is unrivaled


Flemington, NJ 08822

(516) 359-6257

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